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Dancing with Sari
Myita Fashion

CLOTHING | FASHION

EXPERTISE:

BRAND STRATEGY, IDENTITY DESIGN, LOGO DESIGN, BRAND BOOK

Myita Fashion is a Kolkata based fashion brand which is trying to bridge the gap between consumers and regionally crafted saree manufacturers and artisans, It's an affordable/ semi luxury ethnic wear business which want to stay bright, traditional yet a little minimal.
They focus on providing quality ethnic wear for women regardless of culture, budget or style and on exchanging different cultures of the country with humble and convenient services for, both the artisans and the customers.
The brand aims to remove all middleman costs and offer transparency.

Feel free to get in touch to learn more about this project.

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BRAND RESEARCH

Brand Reaserch 1
Brand Resaerch 2

STYLE SCAPE/ MOOD BOARD

MARKET RESEARCH

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