California Coffee Roasters is a Mumbai-based homegrown modern-day coffee house. The brand aims to serve clean, high-quality coffee, food, convenient packaged snacks and merchandise.
They wanted to design an electric space with good energy creating a welcoming vibe towards people of all age groups. Their main target audience is people in the age groups of 18-42.
They wanted to create a space with complete transparency between the brand and their customers and wanted a brand built on trust.
The brand is cost-effective but they want to portray it as minimal; simple, electric and friendly.

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